How Does a Broker Standout in Selling Real Estate Business

Did you know that a real estate broker in the Philippines can earn up to P460,649 per year? Based on the compensation data and analysis survey, an entry-level real estate agent has an average income of P263,952, while a senior- or expert-level can reach up to P570,284. Not to mention the fact that they can also get an average bonus of P68,821.

Therefore, being a real estate broker or real estate agent can be a good opportunity for you to earn more than any career professional. You help people achieve a dream home or make a real estate investment. At the same time, you earn income from them.

However, getting your first client can take time since such a profession also bears stiff competition from your fellow real estate agents and brokers. So, how can you make yourself outshine others in the real estate industry?

Consider these five (5) effective marketing strategies to stand out in selling.

5 Effective Real Estate Marketing Ideas for Brokers

The real estate market is a vast industry. It is not all about house and lot in the Philippines, but it also consists of condominiums, commercial spaces, and property lots. Thus, you will also encounter different types of customers based on their needs.

If you want to hit the spot, you must use an effective sales and real estate marketing strategy to win their trust.

1. Identify Your Niche

Since real estate features a variety of properties, you must first identify a niche where you are an expert. Hence, you must put yourself in their shoes. What do most people look for in a property? Is it an affordable house and lot for sale, a condominium, or a luxury home? 

Knowing the type of niche you’re good at can make you relay the details quickly. You can readily recommend which property is right for them and how they can acquire them based on their budget and lifestyle. 

2. Determine Your Potential Client

Once you have identified your preferred niche, you can narrow your prospects quickly by identifying their pain points. Most prospective clients have specific wants and needs. That is why you often see them excited and interested in your offers.

But we all know that they can’t have them all. As an effective broker or real estate agent, you must address and solve their problems. As such, you can also identify which ones are sure buyers.

3. Learn the Art of Communication

The art of communication has three (3) steps: listening, recommending, and asking the client. You must learn to listen to their queries so that you may be able to understand their actual needs. Treat them as family members, not just a customer. That way, you can recommend suitable properties for them. 

Lastly, ask your client if your recommendations can answer their needs. If not, repeat the process until both of you come up with a solution. But don’t ever push your business if the client is not ready yet to purchase.

4. Don’t Just Sell Your Business

The most common mistakes of real estate agents and brokers are that they sell their business immediately without knowing their clients. Sure, these clients laid their cards on the table, but these are only their basic needs. The underlying concerns are usually brought up when you get close and personal with your clients. 

So, start building a connection first before selling your business. Once you find common ground or interest, it can be easy for you to offer even an affordable house and lot unit. 

5. Develop More Skills and Training

Part of a broker's journey and marketing efforts is being rejected by a client, and it is usually common. So, don’t be surprised or disappointed because you’re not the only one. Instead, use this to develop more skills and training. It would be ideal to seek feedback from your client, regardless if it is positive or negative. Take it lightly and never stop learning about effective real estate marketing ideas.

Interesting Facts About Real Estate Marketing in the Philippines

Wherever you go, you can always find an array of housing projects in real estate businesses, from single-family homes and townhouses to high-rise condos. But there are a few things that might tickle your mind with these interesting facts about real estate marketing in the Philippines.

• Online Property Searches are Trending

Based on data, almost 80 percent of Filipino homebuyers search on the internet. Besides major search engines, they also visit the official real estate website of various property developers and property listings. Plus, they also look for social media posts on several social media platforms. As an effective real estate marketing idea, you must increase your online presence to get noticed. 

• More Modes of Payment are Available

Homebuyers usually purchase properties and pay amortizations via checks or by visiting the banks. Today, online payments are already available. For example, Lumina Homes accepts payments via accredited payment centers and mobile applications. Thus, it provides more convenience and saves time.

• More Women and Millennials are Homebuyers

Most homebuyers today are women and millennials and usually use the internet to search for real estate properties. In fact, they are the most influential groups in local businesses.

• Masterplanned Community is Getting Popular

Property developers used to build houses, and then, that’s it. A few years later, these houses are either abandoned or depreciated its value because no one wants to live in a boring community. That is why some leading real estate providers replicated master-planned communities abroad. 

A master-planned community is complete with amenities that homeowners can enjoy for the rest of their life. This includes parks, playgrounds, community halls, activity areas, and more. What’s more, this type of community is close to some of the best tourist spots and general public facilities, such as transportation and business establishments. 

• Buyers Still Trust Real Estate Agents And Brokers

Despite the trending online searches, the majority of Filipinos still seek and trust brokers and real estate agents. They believe their expertise can help them find the right property without breaking the budget.

Grow Your Real Estate Network with Lumina Homes

If you are looking for the best opportunities in real estate, Lumina Homes is your perfect bet. It is the housing arm of the country’s most trusted property developer, Vista Land and Lifescapes, Inc.

Lumina Homes also has over 50 locations throughout the country, and it’s still counting on adding more. For sure, you can find your own client since their target market is OFWs, low-income earners, millennials, and retirees.

Are you interested in joining the network? Get in touch with us or visit the nearest Lumina Homes office in your area.