Why we Celebrate Pavvurulun Afi Festival in Tuguegarao City?
21 August 2022
Set fire to the rain! Most people may think of August as part of the rainy season in the Philippines, but not in Tuguegarao City. Known as the hottest city in the Philippines with its recorded highest temperature, Tuguegareños embody fire not only in its climate, but also as a way as a celebration of life. Also, it comes in the form of a festival held yearly.
What is Pav vurulun AFI Festival?
Dubbed as “Pav vurulun AFI Festival,” this thanksgiving party is for all the blessings and abundance the city has received, also showcases how the people live up to their core values like unity and camaraderie. This year, the Pav vurulun festival is special and the much-awaited activity of the people after a two-year-long wait due to the pandemic.
What does Pav Vurulun Afi mean?
In Ibanag, the word Pav vurulun means "togetherness" while Afi means "fire". With the Pavvurulun Afi Festival derived from these two words in mind, this annual celebration spearheaded by the regional government center aims to fire up and promote the economic growth of this component city. True to its words, ever since its founding anniversary, the regional center saw the economy gradually shifted for the better.
Why does Tuguegarao city celebrate the Afi Festival?
1. To keep their culture alive
The provincial capital, along with its local government units and urban barangays, have organized several activities and festival events which include a food and trade fair, a folk song contest, tree planting, band competition, pansit festival, a beauty pageant for Miss Tuguegarao, and a street dancing competition which involves a choreographed dance frenzy.
This is to entice and engage the members of the community, from the youth to the more experienced elders to partake in the festival as a way of instilling the culture and promoting freedom of expression for the citizens of Tuguegarao City.
Part of their culture is to remember their origins, which involves remembering that it was priests along with Fray Tomas Villa, O.P. who led as the first vicar who founded Tuguegarao. As part of keeping their historic past alive, part of the celebration commemorates their patron saint, Saint Hyacinth of Poland, which is celebrated on August 16.
Trivia: Did you know that this year's Patronal fiesta is its 298th anniversary?
2. To promote economic growth
As a way to unleash the fiery awakening of the town and province, Tuguegarao City showcases its of economic growth with its unique products such as the local longganisa (a staple breakfast dish), bountiful crop, diverse products and services from the residents' businesses which leave tourists and locals alike left wanting for more of this charming economic side.
Trivia: The Cagayan River is one of Tuguegarao City's source of fish and other related industries.
3. For individual and community goals
Unlike other festival programs and annual feasts from Northern Luzon, Tuguegarao City and its Pav vurulun festival is done on a week-long celebration conducted not just in the city center, but throughout the rest of the towns so that every stakeholder, from the academic community to the various industries from agriculture to the commercial and people of trade who may benefit from this patronal fiesta, may be achieved.
Tourism plays the main element in turning the spotlight on Tuguegarao city. Now with flocks of visitors, more than half comes business process outsourcing industry, which makes the festival and the city a popular destination in the Cagayan Valley.
Trivia: Most of the foot and car traffic you will encounter is through the Japan Friendship Highway, also known as the Maharlika Highway, which runs parallel to the Cagayan River. This is because it is the region's trunkline road.
4. As a way of thanksgiving for all the blessings
The celebration of life in the province really is just one big way for the inhabitants of Tuguegarao City to be grateful for their blessings, especially after the recent pandemic. All industries have been affected, but as this year's festival showed, both celebration and caution can be done, as most events happened not only within the Poblation area, but mostly outdoors and in well-ventilated infrastructure in order to follow social distancing protocols. Ensuring the safety and health of her constituents is the highlight of the new mayor of Tuguegarao city, Mayor Ting-Que. Nevertheless, the organizers did not forget to follow tradition and honor the street dancing with torches held by humans parading.
Trivia: In previous years, this display of history wanted to compete in the Guiness' Book of World Records with the most number of torches lighted.
Lumina Homes Presence: Festive Showcase of Land
Still, as commerce and development slowly turns into a present and a future for the people of Tuguegarao, Lumina Homes saw opportunities to serve families and households in the area. Thus, to celebrate the promising economic growth of the place, the Lumina Homes Tuguegarao showcased its active participation in the event, which involves flyering and city invasion.
Located in the poblacion of the area, a typical household can now shift to a more urban living experience all within the safety of the Lumina Homes site. It is situated just kilometers away from the city center, and thus can be a new way to promote more economic growth not only for the businesses that can be ushered near this living space. If you're a businessman in Tuguegarao City, you have just made a new discovery for your business. The residents could become your target market.
As this year's celebration involves an extensive collection and explosion of talents, The Pavvurulum festival is the perfect avenue for you to celebrate the past with its history, its present for its booming economy, and the future, which makes it a perfect area to settle down.
Hence, if you're looking for an affordable house and lot in Tuguegarao City, you don't need to look far in the region, Lumina Homes is here for you.
To know more of the details of your future home, it's best to speak with a Lumina officer, today!
That's why channel the inner fire from within, get your forever home only with Lumina Homes in Tuguegarao City.

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