Real Estate Summer Marketing Ideas to Boost Your Sales

26 April 2023
Real Estate Summer Marketing Ideas to Boost Your Sales

Since many hotels and resorts saw increased business over the Holy Week, industry insiders are hopeful that this year will mark a turnaround for the tourism industry. In reality, a rise in visitor numbers has been recorded in several of the Philippines' most popular tourist spots, including Boracay, Mactan on Cebu, Siargao, Bohol, and Palawan.


In terms of occupancy and average daily income, most hotels have recovered to their pre-pandemic levels and this is particularly true of hotels in popular areas. This upbeat news from the tourism and hotel industries also means a positive outlook for house and lot in the Philippines investors.


Since hotels tend to fill up during the summer, a real estate business in close proximity to the most famous tourist spots can take advantage of this opportunity by increasing its marketing and advertising efforts during this time of year.


So, let us help you in boosting your sales this season with these summer marketing ideas for real estate agents.



Real Estate Marketing Ideas for Those Sizzling Summer Sales!

The summer is a fantastic time to increase your real estate advertising efforts. After all, summer is the busiest season for the real estate market. As a real estate agent, seize that opportunity to market that affordable house and lot by using it as a rental property investment near the popular summer tourist destinations!


Read on for some real estate marketing strategies that can help you close deals this summer.



Start a Summer-Themed Blog

Finding a good mortgage lender and real estate agent might be challenging. Especially today, when purchasing a home is much more challenging, prospective purchasers are on the lookout for a trustworthy individual or company to help them every step of the way.


Creating useful material for a blog on your website is one approach to developing trust with house buyers and sellers before they ever contact you.


Make sure your summer material is appropriate for your real estate firm and reflects the season. Your blog material may serve as a powerful tool for attracting new customers by showcasing your flair in a variety of areas, such as summer maintenance, gardening, and saving money on energy costs without sacrificing comfort.



Send Out a Summer Newsletter

Sending out a newsletter is a terrific method to keep your real estate company in the minds of current, former, and future customers. Furthermore, summer is an ideal season to send one as local real estate agents.


Your new blog is a great place to compile a list of summertime activities and local events in your neighborhood, describe the ways in which you're giving back to the community, and disseminate informative seasonal information.



Create Summer Landing Pages

Launch a landing page this summer to see if you can generate more leads from your website's visitors.


Houses near pools and resorts as well as do-it-yourself summer projects are just two examples of what may make great landing pages with a summer theme. To have access to these property listings of affordable house and lot for sale, leads will enter their email addresses. The result is more people in your database who have shown an interest in buying or selling a house.



Adapt your display adverts for the summer

If you're running display advertisements for your real estate business this summer, you may take advantage of the season to give them a fresh new appearance. Put a little summer flair into your commercials to make them stand out without straying too far from your brand kit, of course.



Seize the opportunity of the summer holidays

Holy Week, the Day of Valor, and a slew of long weekends are just a few of the many reasons to get excited throughout the summer months. It's important to keep an eye on what's happening in the neighborhoods you serve and to actively participate in local events as a local authority, since they may all serve as excellent real estate marketing opportunities.


Some of the marketing strategy lists you can do during these summer community events are hosting a picnic or a BBQ at a nearby eco-park, hosting a home staging demonstration for your past and future clients, and putting together a community service day that can involve potential home buyers in your local market.



Try Facebook video social media marketing

Many agents and professionals in the real estate industry are beginning to use video. An audience may be informed and engaged via the use of video. Furthermore, the vast majority of individuals would rather watch a video than read text.


Video or visual marketing on Facebook is particularly effective if you have not yet established a regular schedule for producing such material. You may kick things off by going live on Facebook and talking about common client concerns about real estate listings, a community tour video, or conducting interviews with people enjoying their summer vacation and relating it to the best summer real estate near that attraction.



Post fun summer captions on Instagram

On the lookout for some summer Instagram inspiration? If you want to break up advertising or instructional posts and keep your audience interested, try using summer Instagram captions based on holidays, observances, or seasonal fun.


You may write about a local business you like to visit in the summer or make local restaurant reviews to try. You can also share photos of the amenities available in the community and share your real estate journey, or talk about a summer event you're looking forward to. Many real estate brokers have a plethora of options for taking interesting and timely photographs.



Prioritize summer-related subjects for lead nurturing

Put all of your lead nurturing and generating activities into high gear this summer and include them to your summer marketing ideas.


Provide your customers with newsletters that include topics such as summer house upkeep, summer homebuying advice, and summer cooling recipes to increase your spot in the local search rankings. You may also accomplish this through mailers and postcards that you send to prospective clients, as well as on social media.





When people decide to take their revenge travel by visiting the Philippines, it has a good impact on the tourist business there, which in turn helps the hotel and property development industries.


You, as a real estate agent, may take advantage of this by stepping up your promotional and real estate marketing initiatives, especially in communities close to high-traffic tourist areas during the summer, such as Lumina Homes.


We have affordable house and lot for sale in leading regions throughout the country for summer vacation such as:


Lumina San Juan in Brgy. Calincamasan, San Juan, La Union

Lumina Baras in Latigo Drive Brgy. Concepcion Baras, Rizal

Lumina Subic in Brgy. Pamatawan, Subic, Zambales

Lumina Camarines Norte in Brgy. Cabanbanan, San Vicente, Camarines Norte

Lumina Calauan in Brgy. Masiit, Calauan, Laguna

Lumina Sariaya in Brgy. Sampaloc Santo Cristo, Sariaya, Quezon

Lumina Capiz in Brgy. Malocloc Norte, Ivisan, Capiz

Lumina Sagay in Brgy. Rizal, Sagay City, Negros Occidental


Be our business partner now by becoming an accredited Lumina Seller and discover our over 50 communities nationwide!

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