Power of Establishing and Earning Clients' Trust in Real Estate

In real estate, it's the location that will ultimately decide whether a property is worth investing for. After all, a strategically located neighborhood for residency is what every aspiring homeowner wants to have. However, it's in the hands of real estate professionals transacting with clients whether the deal will be sealed.

In other words, delivering excellent customer service and maintaining customer trust are of the superior essence when assisting potential clients. But no doubt, it can be quite a daunting job to establish trust and ensure that your potential client can become an actual client willing to invest their time and resources for their dream property investment.

In this blog post, we'll tackle how best you can gain customer trust and become the best in your field when it comes to providing exceptional customer service that put a premium on fulfilling customer interests.

Tips and Best Practices to Establish Consumer Trust

Building trust is critical especially in real estate. This can be challenging for those who are still new to the industry and are yet to gain clients to provide positive customer feedback or testimonials of satisfied clientele. But there are proven ways to earning clients' trust despite one's lack of solid credentials. Here, we'll provide you with strategies that you can espouse to harness the power of trust of real estate and earn new clients along with their trust.

1. Listen carefully and thoroughly

Sometimes, a certain professional regardless of industry is so eager to sell that they forget to listen first and really understand the nature and scope of their customer's concerns. This could lead to clients to feel like mere figures used only to meet a sales agent's quota rather than a customer and a human being who is in need of expert assistance. The goal must be to provide service and not solely to win a business deal. This can be achieved by lending a willing ear that truly listens. And if the customer feels truly attended to, you may not even need to market your services as chances are, you earned their trust by simply demonstrating willingness to help.

2. Empathize if your client shares about a bad experience

As you listen to your client's concerns, take mental note of when they share bad experiences, be it a business experience or a personal experience. This would make them think that you're not only listening to them, but also showing empathy. This does not only apply to when they are sharing a bad encounter. Express your genuine enthusiasm if, for example, your client shares about a job promotion that further enabled them to afford their dream house and lot Philippines. These are seemingly small gestures of kindness that can actually make a difference if the objective is to build trust.

3. Acknowledge their concerns, and provide assurance

Once the intent of availing of your expert service kicks in, acknowledging their concerns is critical. You can do this by doing a quick recap of what your client said, and then provide assurance that you will do your utmost best to solve their issues and get the best deal possible for them. But still, it's important to not keep any false promises that will only give them false hopes. Tell them what you can, and be honest about what you may not be able to accomplish, or whether something is not feasible.

4. Show positive client testimonials as proof of competence

One of the most crucial steps to establishing trust with clients is showing them what you have already done for other customers in the past. This may necessitate a formal presentation where you provide "receipts" of satisfied customers who turned to you for real estate services. Share positive reviews that will serve to corroborate your expertise and give your clients the guarantee that they are talking to an actual professional who can deliver, and that their problems and concerns will be addressed by a licensed specialist.

5. Be transparent throughout the process

As mentioned, you must not give promises you cannot fulfill. But in saying something about what you cannot do, follow this up with the things you can do as the best resolution. This is sometimes called the sandwich method, wherein a customer service consultant ensures that the disclosure of bad news will not be the end of a conversation. For example, you need to discuss property price increase to your client, which could be an unpleasant news for your customer who's looking for a more affordable home. Positively position the news by saying that the price hike is inclusive of added amenities. Also consider offering an alternative that will help your client save more money while still meeting their expectations.

6. Keep your communication lines open

You can develop and maintain trust by becoming reachable if they have an issue. For example, if a customer contacts you regarding an experience with your product or service, it should be attended to immediately as much as possible. This can make your client feel that they are assisted upon every step of the way and not left on their own if they encounter problems or have questions that need urgent response to. But if you want a work-life balance, whereupon you will not entertain work-related matters during your day off, tap someone from your sales team or support team to respond to your client. You should also set clear expectations as to when are you only available, as well as your preferred medium of communication (e.g. email, Viber, or SMS).

At Lumina Homes, we assure you that you will only speak and transact with trained professionals to assist you in your homebuying journey. In addition to delivering highly satisfactory customer experience, it's our affordable house and lot provisions that keep many Filipino families to choose our brand in helping them achieve their dream house and lot in the Philippines.

Our value-priced homes are matched by quality home features and convenient amenities. Lumina Homes communities across the country are equipped with a multipurpose hall, gazebos, mini-gardens and a playground, guarded entrances, round-the-clock security, and shuttle service with pick-up points for Lumina residents.

Finally, all Lumina developments are built near schools, healthcare facilities, supermarkets, local tourist spots, and accessible roads. Experience the comfort and convenience of being a Lumina homeowner and secure your affordable house and lot for sale investment with us!