Guide on How to Get Clients in Real Estate

It can be difficult or challenging to learn the techniques and strategies on how to get clients in the Philippine real estate industry if you are just starting out. Fortunately, if you have enough perseverance, you can build a successful client base even if you start from scratch as a new real estate agent. We've compiled a list of advice to get you started on the path to the successful real estate career you've always dreamed of.

11 Strategic Methods To Attract Clients in the Real Estate Industry

1. Purchase Real Estate Leads

Buying leads from a lead generation company might be the easiest way to get leads for residential or commercial real estate. These businesses promote on your behalf in order to attract customers who are interested in either real estate investing or selling a home. After that, they'll give you their contact information so you can get in touch with these potential customers. In addition, many services offer all of the features of a CRM (customer relationship management) system, such as automated follow-up and appointment scheduling.

2. Build and Cultivate Relationships with Your Community

Developing relationships with your neighborhood and residents of the areas where you would like to work is a great way to promote yourself. Volunteering at community events, donating gift baskets to charity auctions, or even giving away tokens to local businesses are all ways to accomplish this. The greater your potential client base, the more people you can reach.

People will eventually know you and your real estate properties services by name if you do enough genuine outreach. And you will be the first person they think of when it comes time to sell or buy a house.

3. Ask for Referrals from Previous and Current Clients

The recent reports of an international organization shows that 68% of people who used a real estate salesperson found that agent through family or friends. This indicates that existing customers can significantly influence the acquisition of new ones.

Your customers probably won't need to be told to tell others about you if you provide excellent service throughout the transaction. In any case, it doesn't damage to offer a little monetary reward or incentive, for example, a gift voucher, for any client who presents to you an effective reference, leaves a good review of your services, or posts good comments via web-based platforms about how you helped them.

4. Develop and Maintain a Website

Based on the research conducted by an international organization, approximately 69% of real estate sales agents own a website, and their study shows that 51% of home buyers use the internet to find the home they want to buy. Hence, if you don't have one, you'll be missing out on valuable web traffic.

An internet data exchange (IDX) site that automatically displays all of your MLS listings is the most common type of real estate website. You'll be able to attract new buyers while also promoting your seller clients. However, you can also have a website with a track record, contact form, affiliated brokerage, and a list of your specialties.

 5. Post on Social Media Platforms

Another important tool for attracting customers is social media. According to a recent study of a global institution, between 1% and 5% of its members' business comes from social media, while between 6% and 10% come from it. You should have accounts on all of the major services, including Instagram, Twitter, and Facebook.

 Do you want to know how to use social media to get real estate clients? Post about your ongoing postings, the offered services, or examples of overcoming adversity of how you've helped clients before. You might even want to look into pay-per-click (PPC) advertising on Google and Facebook. However, you need to pay each time a user clicks on your advertisement with this type of advertising. The ads display the content to specific users based on their search behavior or demographics.

 To keep your virtual entertainment accounts moving along as expected, we likewise suggest evaluating an online entertainment management application that allows you to plan updates ahead of time so you don't take time away from clients to post.

 6. Work in a Specialty Niche

 Your neighborhood has many average realtors, yet what number of luxury realtors does it have? or real estate agents for farms? There will probably be fewer people who specialize in these areas, so you won't have as much competition. Condominiums nowadays are in demand; you might find your niche in the pre-selling condominium market.

You'll become the go-to person in your area once you choose a niche and market yourself as the local expert in that area. Obviously, it takes time to become an expert. It's likely that you'll need to start blogging about your niche, work with brokers who already know a lot about it, or even send mail to people who fit your niche in the real estate market demand.

7. Try Cold Calling

It is rare to find people who like cold calling, but it can sometimes be a very useful method for finding leads. For example, it can be helpful to curate expired listings or For Sale By Owner (FSBO) sellers who are attempting to list their homes on their own.

When you make calls, make sure you have a script ready, so you can handle any objections sellers might have—and they will probably have a lot.

 8. Host Open Houses

Because they give you a chance to meet interested home buyers, open houses are often a realtor's best friend. A sign-in sheet that house hunters can use to write their names, email addresses, and phone numbers is provided by many real estate agents.

But what if you don't have a customer who wants to host an open house for you? You might be able to inquire about hosting an open house for other real estate agents. Experienced realtors often have busy schedules and do not have time for open houses, so they will appreciate your assistance with the real estate property prices.

9. Contribute to or Take Part in News Articles

Contributing to news articles is one way to really get your name out there as a knowledgeable real estate agent. You can establish and make known of yourself as an authority in your field by providing your knowledge and acting as a source for journalists.

When you are quoted in an article, people will turn to you if they have additional questions or need assistance selling or buying. You can also get a backlink from being quoted in an article, which can make your website more visible.

10. Render Free Services

Everyone is aware of how expensive it is to sell a home; therefore, offer free services to sellers to ease their concerns. For instance, providing the seller with professional photography as part of your services may result in savings of several thousand pesos. To help yourself stand out, be sure to mention this in all of your advertising.

 Additionally, you should provide all customers with a complimentary comparative market analysis prior to signing a contract. Even though it requires a little bit more effort on your part, it doesn't cost you anything extra and may increase sellers' willingness to collaborate with you.

11. Join a Real Estate Referral Network

Referrals aren't just for former clients' friends and family. They can also be obtained from numerous real estate-related individuals and businesses. You might be able to collaborate with real estate professionals, such as appraisers, contractors, inspectors, and mortgage brokers.

If they would be willing to recommend you to their customers, you can, in turn, suggest them to your customers as they go through the buying or selling process. It's a mutual benefit for the two players.

Now that you understand how to acquire clients in the Philippine real estate industry, the high time to get to work is this minute. Clients may eventually come to you, but in the beginning, you must come to a real estate client. You will begin to build a solid client base if you do your best to advertise yourself online and in your community. You will eventually discover client-sourcing strategies that suit your needs, but it will take time and effort.

Lumina Homes, among the country's trusted real estate developers, is currently on the lookout for highly motivated and challenge-driven new real estate agents or digital sales associates to join our growing team. We are committed to providing affordable house and lot in the Philippines to ensure that more Filipinos can realize their dream of owning their real estate investment. The company is seeking candidates nationwide who have a passion for sales, a strong work ethic, and excellent communication skills. If you're passionate about working with a dynamic company that offers affordable house and lot for sale that gives you better sales opportunities and career growth, then Lumina Homes is here for you!