7 Strategic Ways to Boost Your Profile Reach

According to the latest statistics, there are nearly 2 billion daily active users on Facebook. Ten years ago, it was only a quarter of that number, which is indicative of how social media use has tremendously grown 10 years later. Facebook is basically the internet, especially in a social media-saturated country like the Philippines.

The internet's perpetually growing number of active users has both negative and positive effects on people who make a living out of social media platforms. The obvious positive outcome of this is that there are more and more people to reach and engage with. On the other hand, it could get quite daunting to come up with clever ways how to reach these people, or rather how these people could reach you, as Facebook algorithm is tailored only to show users content based mainly on their individual and unique interests.

Making matters extra challenging for social media marketers and content creators, people's attention spans are notoriously shorter than that of a goldfish. How, then, can social media professionals like you be able to boost their profile and reach more engagement? In this blog post, Lumina Homes will provide you with a rundown of profile-boosting strategies to reach your target audience.

Strategies to Boost your Facebook Profile Reach

To optimize your Facebook posts, developing a social media strategy to produce meaningful interactions between you and your audience is a must. Below, we gathered six helpful strategies to help you boost your Facebook page.

Also read: Ways to Avoid Facebook Business Page Deactivation

1. Stick with a specific timeframe to post your content

In its data that analyzed 30,000 social media posts, social media management company Hootsuite reported that the universal best time to post content on Facebook is between 8 am to 12 nn on Tuesdays and Thursdays. Another study from Buffer indicated that Thursdays and Fridays record higher engagement rates, concluding that the optimal times would be between 1 to 3 pm, as well as every Saturday.

You may be surprised that nighttime is not particularly advocated as the best time to post content. Be that as it may, you can still try to experiment and find out which posts will have higher engagements based on the time they were posted. You can also follow what the studies suggest and see for yourself if they apply to yours.

2. Make video posts and go live every once in a while

In recent years, videos have become more and more popular compared to textual content. People simply prefer watching videos over reading long pieces of text. This is why Meta's Facebook adopted the Reel feature of Instagram, which is also Meta's way of competing with TikTok's exceptionally growing popularity as an immensely entertaining short-form video platform.

Another way to boost your reach is to go live on Facebook. This is almost a surefire way to reach your audience, trigger their curiosity, and actually get them to view your video up until you culminate your Facebook live. In fact, Social Media Examiner, the world's leading social media marketing resource, stated that going live on Facebook increased the exposure of their non-live social media content. The company said that it might be because of the fact that, after seeing their live, people proceed to visit their page and see more of their content.

3. Host contests and ask questions

One of the surefire ways to keep your audience engaged is by running a contest that will make them feel obliged to participate. Now, "participating" does not only constitute liking or reacting "haha" or sending a "heart" emoji. It should be an actual interaction where fans and subscribers will post a comment by answering an interesting question.

Crucial to the success of this content strategy is knowing what tickles the mind of your general audience. Do this by curating relevant content that will make them type in words and publish it as a comment. For example, a "best caption wins a free limited-edition hoodie from our store!" contest for your subscribers. You could then post a funny picture that needs an equally funny caption. By offering your product as a prize, you also increase your brand's public recognition.

4. Curate user-generated content

User-generated content, or UGC, is any photo, video, or review created by customers rather than brands. If you are selling a clothing line online, you can post content of people who wore your brand and feature them on your page. Consider these people your brand ambassadors who advertise your product for free (pro tip: always ask for consent when thinking of publishing your customers' photos on your business page).

Aside from posting pictures of your customers willingly flaunting your brand, publishing satisfied reviews is likewise a best practice to get your prospects to believe in your credibility. In addition, you can also consider requesting a video from a customer giving a statement about their satisfaction with your services. These UGCs will serve as a win-win buying guide for prospective buyers who heavily rely on customer feedback before deciding to purchase or avail of a service.

5. Post evergreen content

When brainstorming about the type of content to post, consider the kind that will maintain its relevance even after a long time since its publication. That is evergreen content — no expiration date for its relevance. It will continue being shared, liked, and commented on irrespective of the month or year. This is the opposite of news, statistics, and the election season, where they remain relevant to one's Facebook news feed only for a limited period of time.

Some common examples of evergreen content include how-to guides, tutorials, listicles, and insightful industry tips. It must be emphasized, though, that while these content types don't have expiration dates, they need to be engaging, compelling, and, if possible, infused with humor. No matter how educational a Facebook post is, if it is not engagingly told or visualized in the form of an image or a video, chances are your audience will just click away, uncompelled by what they saw.

6. Utilize Facebook Insights

You could determine which organic posts are performing the best, which type of posts are being preferred by your audience, and see the individual likes and shares of all your social media posts through Facebook's Page Insights. From the left sidebar of your Facebook page, click on the "Insights" tab to get started.

This analytical tool for your business page is going to help you improve your organic marketing efforts. Aside from emulating what you did in a post that performed well, you may also want to analyze why a certain post did not get that much engagement. This way, you are not only getting best practices on your high-performing content but also derive insights as to what went wrong that resulted in a post's lack of audience interaction, and what you could have gone better.

7. Consider creating a Facebook group

Lastly, consider creating a Facebook group for your audience who have patronized your products or services online. This is a way to connect and interact with them more. According to Sell Course Online, there are about 1.8 billion monthly active users in Facebook groups. Four hundred million of these users love the groups they are members of. Make your Facebook group one of those that they will love, too, by turning it into a community of like-minded individuals who share content that each and every member could relate to.

There's no doubting how tremendously challenging social media management is for many aspiring social media professionals. If you are an aspiring social media influencer, Lumina Homes' Affiliate Marketing Program for Influencers is perfect for you! If you have managed to accumulate over 5,000 Facebook followers or more, you can earn passive income by telling others about Lumina Homes as a prime provider of an affordable house and lot!

If your followers clicked on your unique affiliate link as a Lumina Homes affiliate marketer, you can earn income per click. If a homebuyer clicked on your link and bought a Lumina house and lot in the Philippines through it, you will receive a sizeable income!

Become a Lumina Homes influencer today who will help us deliver the news of a real estate investment brand offering quality yet affordable house and lot for sale. Get the chance to expand your Facebook organic reach while earning money on the side!