5 Best Practices of TikTok Affiliate Marketing for Beginners

Recent data shows that TikTok becomes one of the most utilized social platforms for marketing in the Philippines today. Since the COVID-19 pandemic, the number of TikTok users in the country reached 42.7 million and ranked 7th globally. So, it’s no surprise that Lumina Homes will be using TikTok soon to reach out to young professionals who want to invest in a house and lot in the Philippines. 

A 3-second TikTok video can gain millions of viewers if done by a famous influencer. Do you remember the Senegalese-Italian Khabane "Khaby" Lame? He used TikTok for making videos about complicated life hacks easy and to have fun with it during the pandemic. But unintentionally, it made him the most followed social media personality in the world. Today, his net worth is around 12 million dollars, making him one of the richest influencers worldwide.

In the Philippines, Niana Guerrero is the most followed TikTok influencer, showcasing her excellent dancing skills. As of August 2022, Niana has over 33 million followers worldwide. 

So, how does TikTok work with affiliate marketing?

What is TikTok Affiliate Marketing?

TikTok may be flooded with cat flips, dance videos, and life hacks. But today, TikTok became a household name where a simple shade of lip tint went viral and got sold out in minutes. That’s an example of affiliate marketing.

Like other social media platforms, TikTok is a selling venue for products by making short videos through an affiliate marketer or network. In other words, it is another form of paid advertising. However, you can leverage free organic traffic to get views and an online presence if you don’t have much budget yet.

An affiliate program for TikTok marketing works like this:

Product Creator or Merchant

As a product creator or merchant, you provide items or products to sell to an affiliate marketer or network.

Affiliate Marketers or Affiliate Network

The affiliate marketer or network chooses a specific item or product provided by the product creator to showcase in a TikTok video. The videos made must be eye-catching, compelling, and persuasive to encourage viewers to purchase the items shown in the video.

Audience Become Consumers

The TikTok audience becomes consumers once they notice these recommendations from the affiliate marketer or network. Then, they ended up following the customized links or your own website and purchasing the items or products.

5 Best Practices of a TikTok Affiliate Marketer

If you have decided to monetize TikTok for your product or business, sign up first and register a TikTok business account. Then, consider these best practices of TikTok affiliate marketing.

1. Choose your affiliate marketing products wisely.

Note that the majority of TikTok users are younger generations, or under 30 years old. If you want to successfully gain attractions, choose your products based on demographics. If you're selling an affordable house and lot for sale, target viewers aging from 21 and above. But, expect that you will only get significant viewers.

2. Build a strong TikTok account channel.

TikTok affiliate marketing is still all about numbers. So, it is essential to focus on creating strong, catchy, and persuasive content. Therefore, use hashtags carefully, and ride on with the latest trends and viral content to build momentum. 

3. Utilize paid advertising.

If you have the budget, make use of paid advertising or TikTok ads to promote your product. Paying an ad campaign is helpful for businesses new to TikTok. You can choose from their different types of promoted content. These are Branded Hashtag Challenges, In-Feed Ads, and Brand Takeovers. 

• Branded hashtag challenges is an ad campaign featured on TikTok's Discovery Page.
• In-feed ads are seen whenever you scroll the For You Page.
• Brand Takeovers are full-screen paid ads that appear on the For You Page once you open the app.  

4. Take advantage of free organic traffic.

If you're testing the waters in TikTok, you can always make use of free organic traffic. You can add affiliate links on your TikTok bio or an affiliate URL to your content description. You can also promote coupon codes by adding them to your TikTok videos.

5. Avoid doing spam.

The most important strategy in affiliate marketing is don't ever spam. Too much sales pitching doesn't work in TikTok. Ensure your message is high-quality or something that is useful to discuss when promoting your individual link. 

3 Mistakes to Avoid in Affiliate Marketing on TikTok

TikTok has millions of videos shared all over the world. If you want to gain attraction and build momentum, make sure to avoid the following mistakes below.

You don't watch TikTok videos.

How can you promote your product or business if you're not watching TikTok videos? You need to familiarize the platform first and know the trends for you to get noticed. So, get inspired by these videos and determine how your competitors work in TikTok.

You are posting inconsistently.

The key to building momentum in TikTok is by posting regularly at the same time. If you’re posting sporadically, you might lose some viewers. Therefore, the more you post, the more you can attract more followers.

You don't read the comments section.

If you’re ignoring the messages or comments of your viewers, they may find you a snob. Much worse, they think you are only doing it for money and work. Consumers these days are already smart. They don’t buy products if you don’t show them how to provide solutions to their daily problems and issues. So, be interactive and witty. 

Be a Part of the Growing Community

TikTok is no different from other social media platforms. You need to build a community where viewers will be delighted with your provided content. Once the viewers converted to become your consumers, you need to nurture them to stay connected. 

This type of perspective is perfectly aligned with Lumina Homes’ vision and mission. They provide affordable house and lot packages for Filipinos and, at the same time, ensure them a sustainable residential community. Moreover, these homes are built with quality and resiliency in mind by a well-trusted property developer. Rest assured, you purchased an excellent investment.

So, are you interested to buy a property in Lumina Homes or do you have what it takes to be our TikTok affiliate marketer? Feel free to get in touch with us to discuss more details.