Why Choose a Digital Marketing Career Path This 2023?

4 February 2023
Why Choose a Digital Marketing Career Path This 2023

Are you still in the process of choosing which career or profession to choose? Indeed, the decision of what career path to take is a difficult one. It's important to find something you love doing, but it's also crucial to make sure it supports the life you want in the long run in terms of career and financial goals.


But what if you can have both by starting a career in digital marketing? Many people don't envision a digital marketing career as their dream profession when they are still in school unless taking up a course related to it. However, when looking at the career prospects for digital marketing professionals, you will realize that the outlook is nothing but positive. You can become a social media manager, a digital marketing specialist, a senior digital marketing manager, a search engine marketing specialist, and so much more!


The digital marketing career progression is possible through upskilling and of course, staying on top of the marketing trends. You can associate and work with small brands to some of the biggest brands locally and internationally. In fact, Lumina Homes, a credible residential developer here in the Philippines, offers you a chance to become a Digital Sales Associate and work with a network of professionals to help Filipinos get access to an affordable house and lot as an investment for their future.


Hence, if you're considering starting a career in the digital world, let us tell you why it's a great choice!



What is Digital Marketing?

Businesses use digital marketing platforms such as social media, emails, blogs, and digital advertising to promote their products and services. In addition to setting up campaigns to target the right audiences, the process includes building a digital presence. Unlike traditional marketing, digital marketing is focused on a brand's online presence with the goal to increase sales and build brand awareness.


The term digital marketing encompasses any form of marketing that utilizes digital technology. In addition to increasing a website's search engine visibility (SEO), digital marketers also create and distribute engaging content on social media platforms (Social Media Marketing), and run digital ads (Digital Advertising) across the web and mobile platforms.



5 Reasons Why You Should Build a Career in Digital Marketing

As the digital marketing industry evolves, there is always something new to learn. With the introduction of different platforms, this field is attracting more and more people. Candidates are being strongly influenced by the wide selection of salary options available, making them choose to pursue this career path.



1. It offers a challenging and fast-paced environment.

Because digital is moving so fast, there are always new things to learn or do. You can engage with customers using new technologies and platforms, regardless of whether you're part of a large marketing team or a one-person operation.



2. There are a lot of career opportunities and jobs available.

It's no surprise that companies are looking for people with digital skills - a 63% increase in just six months, according to a survey by LinkedIn. Moreover, one out of two of the top marketing jobs on LinkedIn is in the digital or media sector.


Digital marketing specialists, digital account executives, social media managers, digital marketing managers, copywriters, and digital strategists are just some of the jobs in demand. Digital expertise was in demand during Covid but continues to be in demand as companies use digital channels to engage and sell. Digitally skilled professionals are in high demand across a wide range of industries. Additionally, you can advance your career and move into other roles as your confidence and skills grow.



3. Growth and learning opportunities

Digital marketing roles offer enormous potential for growth. If you want to pursue a senior position in marketing, you could become a digital marketer who specializes in niche areas.


The great thing about all of these opportunities is that you can take advantage of them. Blogs, webinars, podcasts, conferences, in-person events, and webinars are all excellent ways for you to stay current with marketing trends.



4. Compensation is competitive.

Digital marketers are currently in high demand, and their salaries are on the rise as well. As e-commerce spending increases, salaries for marketing, creative, and digital talent are on the rise - an average increase of 7.5% across these sectors. Therefore, if you're still unsure if you can make a living out of this career path, it's time for you to change your mind.


5. Gives you the opportunity to be creative.

Among the good things about digital marketing is its ability to allow for experimentation and creativity. Because every business and audience is unique, there are no hard-and-fast rules about what makes a successful campaign. It allows for the possibility of trying new things like experimenting with a new tone on social media platforms or trying out new content formats that may resonate.



7 Most Common Digital Marketing Roles You Can Get Started

To target the right digital marketing career growth trajectory for you in digital marketing, you should understand the key specialties within the industry. You can choose from a variety of digital marketing job roles, each requiring a different set of skills.


In the digital age, countless consumers buy products based on the ads they see on search engines, social networks, and emails. But the question is, where will this opportunity lead aspiring marketers? There are several factors involved in the answer. Often, the path of a marketer's career depends on the specialization they choose. To help you out, we listed 7 of the most common digital marketing roles you can check out.



1. Social Media Marketing

It's undeniable that social media marketing is a huge part of digital marketing. The purpose of social media managers is to promote brands online through platforms such as Facebook, Twitter, Instagram, and LinkedIn, among others. This is a common career path in digital marketing.


As part of their job, they design campaigns, videos, and graphics as well as research audience trends to reach the right audience. Working in this job involves writing, design, and project management, and requires working off-hours to respond to incoming messages and inquiries. Hence, it is essential that you have experience in digital marketing and community building.



2. Search Engine Optimization (SEO)

You will probably find that SEO plays a significant role in digital marketing, regardless of how much experience you have. Every piece of content has the goal of being discoverable, which is why it's the backbone of everything you write and publish online.


There is a strong career outlook for SEO specialists in digital marketing. In addition to social media specialists, content quality scorers, competitive analysts, mobile search specialists, and web analytics professionals are in great demand. It is imperative to cover all these bases in order to maximize online traffic.



3. Email Marketing

Sending targeted emails to a list is what email marketing is all about. However, specialized skills are required for targeting.


To increase sales and build awareness of products and services, marketing emails are sent to lists of customers and prospects. Additionally, they're often sent out even without a hard sell, in order to engage audiences. In order to determine which emails get the most attention, email marketers need to test various subject lines, text, and formats.



4. Advertising

During the past few decades, advertising has evolved significantly, with digital advertising taking the lead in digital marketing.


Putting the right products in front of the right audience is the responsibility of advertisers. They establish relationships with media brands to determine what type of content each outlet will prefer and negotiate rates and terms that both parties are satisfied with. Creatives looking for a fast-paced, people-oriented environment will find digital advertising a great career path.



5. Search Engine Marketing (SEM)

While Search Engine Marketing often has the same acronym as Search Engine Optimization, it differs primarily in that it includes paid tactics. A search engine marketing manager researches keyword trends to discern what people are searching for and determines a bid amount that will appear in search results for its company pages. The strategy helps drive traffic to the website by combining SEO and advertising.


Many tools and platforms exist for researching search terms, managing bidding, and testing variations to determine which ones are most effective. Managing SEM requires high analytical skills and a data-driven approach.



6. Copywriting

Once you become familiar with the digital marketing process, you'll realize how much writing it entails. There are many types of content that copywriters produce, including taglines, product descriptions, emails, ads, etc. Their services even include the production of non-digital content, such as direct mail and video scripts.


It is obvious that copywriters need a solid writing background, but they must also be creative, fun, and curious to catch their audience's drift.



7. Content Writing

Copywriting and content writing seem like one and the same job at first glance, but as you get into digital marketing, you'll discover their differences. Content writers specialize in writing longer-form content that attracts readers and nurtures them throughout the sales process. As part of their business strategy, they develop whitepapers, case studies, blogs, and eBooks that educate and engage readers. It's a type of digital marketing career path where you can target other digital marketing jobs as well.


Considering how many facets there are to digital marketing strategy, there are many jobs related to it. Now is the high time to get started in digital marketing, since there are a variety of jobs available with not enough professionals to fill them in. Also, the importance of learning new skills and refreshing existing ones cannot be overstated. Depending on your requirements, you may be able to get training online, in-house, or in more intensive courses, which offer credentials.


Clearly, there are some great reasons to pursue a career in digital marketing. The environment is dynamic, fast-paced, and lucrative. The ability to master digital marketing in today's competitive environment can help future-proof your career. Also, you can enjoy exciting bonuses and incentives should you choose to work as a Digital Sales Associate with us.


Are you on the search for an affordable house and lot for sale to start investing in your future? Or are you looking for a job that is connected to helping a fellow Filipino find a house and lot in the Philippines? Regardless of what you're looking for, Lumina Homes got you covered. Contact us for your inquiries today!

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