Social Media Marketing Trends 2023

Taking advantage of social media networks is predicted to increase in the coming years. As a matter of fact, over 4.89 billion users are recorded around the world in 2023. This only means marketing your products and services on social networks can attract more audiences.

However, experts and social media marketers say that other social media platforms may lose a significant amount of subscribers due to the rising popularity of augmented reality virtual content. Thus, the current content marketing strategy of these social media sites is no longer effective in staying relevant.

So, gain a more competitive edge against your business rivals. Discover the latest trends in social media strategy and learn how to use all the marketing mix components.

Top 5 Social Media Trends in 2023

Let’s admit it. The first thing we do whenever we wake up in the morning is open up our social media accounts and check our newsfeeds. From taking a look at others’ OOTDs to finding a house and lot in the Philippines, we tend to search almost every stuff in social media networks. And, if you want your business to get found in social media search results, here’s how you can cope with the most important social media trends in 2023.

Short-form video is on hype.

No doubt, short-form videos tremendously change the course of social media content marketing. Most consumers are delighted to see visual content rather than text and simple graphics. Thanks to TikTok, they became a trendsetter in making short videos. So, embrace this kind of change to promote your product or services.

Proactive engagement towards social media users converts.

Nowadays, consumers are already smart and know whether or not your content is clickbait. That is why they opt for proactive businesses that immediately engage with them, especially on their queries.

Therefore, you need to attract your potential customers about how you can help them to convert them into your clients. Create content that offers a wide selection of options for them to consider. If you’re selling an affordable house and lot properties, make sure you are also ready to answer the details they need.

Customer care program leads to ROI.

Customers today also look for products or services that solve their problems. Thus, you must show your potential customers that you are ready to assist them. Don’t just sell but communicate with them, even through digital platforms only. That way, you will win their trust and loyalty, which can increase your ROI.

AI is reshaping the marketing strategy.

The rise of artificial intelligence is also revolutionizing social media marketing. From tools to recasts content creation models to chatbots, AI is your best friend to market your brand in 2023. AI can automate your customer interactions and personalize and engage with your clients in real time. Hence, you can now explore and unlock your ideas and strategies that used to be beyond your reach.

TikTok and LinkedIn are the new social commerce for branding.

Do you know that you can find more prospective customers on LinkedIn and TikTok? Facebook, Twitter, YouTube, and Instagram are already flooded with your competitors. Therefore, you need to triple your marketing effort, time, and money to gain attraction. But, it’s the opposite on TikTok and LinkedIn. You can even use organic activities to promote your business, reducing the costs of ads.

What to Expect from Social Media Platforms

On the other hand, popular social media platforms continue to develop and improve their system to keep up with technology and trends. Whichever you are planning to market your brand, check out these experts' predictions from different social media companies below.

• Facebook

For social media management, Facebook has improved its social media ads reporting. So, it's of the most important Facebook marketing trends where you can track and monitor the development of your brand to see if you’re heading in the right direction.

Note that Facebook is still the biggest social media platform with the highest number of subscribers worldwide. Other social media channels must follow a specific trend to increase their users. Hence, you can still market your brand, but you must identify and focus on your target audience.

• Twitter

Since Elon Musk acquired Twitter, the number of users and business investors has increased. So, it is still a good place to apply your marketing strategy. But, it is best to utilize its Twitter spaces for audio content or podcasts.

• Instagram

Instagram is an ideal platform for marketing if your target audience is the Millennials and Generation Z. Based on the latest Instagram trend report, the most loyal users are these two (2) generations. But, user-generated content (UGC) will get messy on Instagram. Thus, you don’t need polished content to attract potential clients.

• YouTube

YouTube launched YouTube Shorts to get head-to-head with TikTok, featuring reels or short-form videos. The great advantage of this network is that it is popular with all ages. Almost 80 percent between 18 and 35 years old can be reached through YouTube. So, it's no wonder why most brands embrace YouTube Ads because their audience grows faster than other platforms.

Moreover, experts also see more monetization opportunities for brands on YouTube this year. Shorts creators can qualify for the YouTube Partner Program with 1000 subscribers and 10 million watch hours in the last 90 days via YouTube Shorts. So, it's an excellent opportunity to advertise your brand.

• TikTok

TikTok is breaking stereotypes. Since its launch, more businesses have shifted to TikTok because of its unique features. Business owners can do online selling through TikTok Live Shopping. In fact, SEO supports expert positioning and discoverability on TikTok because the majority of users are aged over 30. This means that their users are highly capable of purchasing your brand online.

• LinkedIn

LinkedIn used to be a social network for professionals and B2B businesses. But due to the popularity of short reels, LinkedIn also joined the pack lately. They also add new features to their LinkedIn Ads to target the right market.

With the latest trends and predictions on social media marketing, expect that Lumina Homes will continue to do their best to let you know how it can help in terms of finding affordable house and lot for sale. Rest assured that we will be using all social media channels and adopting technology to answer all your queries, especially in real estate investment.

To know more about Lumina's model homes, its housing packages available, and the latest updates, like and follow all our official social media accounts.