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Why is TikTok Good for Real Estate Agents?

21 March 2023
Why is TikTok Good for Real Estate Agents

Based on recent statistics, 2 out of 3 TikTok users will likely buy a product once they see them on the platform. 50 percent of users bought something after watching live selling on TikTok. And, 50 percent of TikTok users felt happy, satisfied, and excited about the products or goods they purchased on the platform.

 

Indeed, TikTok is more than just about dancing and makeup tutorial videos. It opened up promising opportunities for marketers. TikTok is becoming one of the most used mobile apps not only for Gen Z and millennials but also for other generations. 

 

So, there is no reason real estate agents shouldn’t make use of this social media platform for promotions and advertisements. With the right content and messaging, you can sell a house and lot in the Philippines through TikTok.

 

 

The Impact of TikTok for Real Estate Agents

As a result of the global pandemic, many marketers shift to digital marketing to showcase their goods and services. However, there’s stiff competition on Facebook, Twitter, YouTube, and other social media platforms. Thanks to the uniqueness of TikTok, marketers were able to find more clients and turned them into regulars.

 

Such good news caught the eye of many real estate professionals and when they tried, TikTok provides impressive results.

 

 

TikTok Generate Leads

Once you understand the algorithm of TikTok, you can easily generate leads since it prioritizes serving users that match their searches, interests, location, and other demographics. Moreover, users are not restricted by their current connections. Thus, they have more room or space to explore and discover the type of video content they like.

As a result, real estate agents can get leads from other generations besides millennials and Gen Z.

 

TikTok Reaches Wider Audience

Since it helps real estate generate leads, TikTok provides a wider reach. Even if you only have a small number of followers, you can showcase an affordable house and lot property. As long as you post engaging content, your post has the potential to show up to anyone who is interested. 

 

 

What Should a Real Estate Agent Post on TikTok

In general, many people find real estate boring and too serious about selling their properties. But, the greatest advantage of using TikTok is that you can have a little fun on this app. Here are some content ideas real estate professionals should post on TikTok.

 

 

Property Features Set to Trending Music

Capture a video of a property you are selling and highlight its features or amenities. Make TikTok content in just a few minutes or at least 15 seconds. Add a few text blocks but make it more crafty and fun. Use trending music so the target audience can easily remember your content video. To increase online presence, add hashtags, such as #realestatetrends.

 

 

Tips About Real Estate

You can also pull out some real estate tips or educational videos and create content for your TikTok video. You can share tips about staging a new home, decoration ideas, and the like. But, be creative in using text blocks and background music. 

 

 

Share Myths and Facts through “Yup, Nope” TikTok Videos

One of the most popular concepts on TikTok is the “Yup, Nope” videos. You can share myths and facts about real estate, such as mistakes to avoid in commercial real estate investment or do’s and don’ts of buying a home.

 

 

Real Estate AMA Setting

AMA or Ask Me Anything setting is also an ideal content video on TikTok. You can film a video of a conversation between you and a family member or a friend. A conversation must be about frequently asked questions by clients to other real estate agents.

 

 

BTS Snippets of Real Estate Business

Many people don’t know what’s behind the real estate business since they usually see site viewing, house turnovers, and detailed drawing perspectives of a property. But, TikTok can make it more fun for you because you can show off behind-the-scene snippets of your life in real estate. You can create a video about your morning routine, how much paperwork you do, real estate listings, or have a funny conversation from an open house.

 

 

Top TikTok Tips for Real Estate Agents

Although it can be a good idea to create original content as much as you can, it is essential to also follow TikTok trends. People find it more appealing if a particular topic is trending or if you create engaging content. If you go with the flow, your content has a huge potential to get found.

 

 

Follow what’s trending.

Although it can be a good idea to create original content as much as you can, it is essential to also follow TikTok trends. People find it more appealing if a particular topic is trending or if you create engaging content. If you go with the flow, your content has a huge potential to get found.

 

 

Be consistent in posting your reels.

Always remember the golden rule about posting on any social network - post at least once a day. If you want to build more presence, publish at least three times a day. It can be an overwhelming task since you have a lot on your plate. But being consistent is the key factor to your real estate TikTok success. Use in-app editing software to create a 15-second video for easier posting. 

 

 

Don’t forget to use hashtags.

Hashtags are the best way to get your existing video content found instantly. It is designed to get your content organized and teach the algorithm what your content is all about. Besides, hashtags are clickable, too. So, look for relevant real estate trends and hashtags that your competitor use to get your TikTok real estate profile started.

 

TikTok is now one of the most competitive social media platforms in the world. It garnered a lot of attention not only from young generations but also from older generations. It helped many businesses to increase their presence and grow more profit despite the pandemic. 

 

This is also the main reason why Lumina Homes is catching up with the trend to highlight our selection of housing properties. For more info about our affordable house and lot for sale, follow and subscribe to all our social media accounts from Facebook, and Instagram to TikTok. You can find the best features of the Lumina community in our more than 50 locations around the country. 

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