All the Thing You Need To Know About DOT's Campaign 'Colors of Mindanao'

23 June 2022
All the Thing You Need To Know About DOTs Campaign Colors of Mindanao

As part of a new marketing campaign, the Philippines' Department of Tourism (DOT) has unveiled THE COLORS OF MINDANAO, which highlights the region as a top travel destination with a wide range of ethnicities and environments to explore through a variety of interregional and intraregional travel routes organized into complementary color themes.


DOT has designated eight tourism routes in the southern Philippines as part of its "Colors of Mindanao" campaign, which promotes the area as a top travel destination with a wide range of ethnicities, landscapes, and cultures to explore.


Launching of the new Department of Tourism project

To mark this historic occasion, the DOT Undersecretary Myra Paz Valderrosa-Abubakar presided over the May 2, 2022 event at Chali Beach Resort and Conference Center in Cugman in Cagayan de Oro City, which was attended by all the DOT Mindanao Regional Directors, including RD May Salvana-Unchuan, RD Tany rabat-Tan, and RD Armin Hautea.


Reviving Mindanao's economy through tourism destinations and food tourism

To promote Mindanao's five regions—Zamboanga Peninsula, Northern Mindanao, Caraga, Sultan Kudarat, Davao, and Soccsksargen (which is built by South Cotabato, Cotabato, Sultan Kudarat, Sarangani and General Santos provinces) —the campaign displays new tourist goods, farm tourism, and locations that Mindanao has to offer.


Mindanao as a whole has never been unified before, and this is the first time the provinces have come together. Since the pandemic outbreak in the country, the Philippines has just recently opened its doors to foreign tourists which is why this campaign is relevant and important.


The agri-tourism circuit from Cagayan de Oro City to Bukidnon Province, the agricultural resorts in Buda, Davao City, the pilgrimages between Misamis Oriental and Misamis Occidental, and the diving spots in Camiguin are just a few of the popular tourist locations.


In addition, one of the world's fastest-growing tourist industries, Muslim-friendly and halal food tourism, is also highlighted in the campaign.


21st World Travel and Tourism Council Global Summit Manila

The 21st World Travel and Tourism Council Global Summit in Manila recently concluded with a mini-preview of the Colors of Mindanao when the female regional directors from Mindanao stunned guests in the international tourism industry with their beautiful dresses made of Tausug Fabrics, beadwork from Bukidnon, Yakan Weaves, and other artisan handicraft from the tourism destinations in Mindanao.


Promoting under one banner

Along with a bright campaign banner, the DOT came up with a concept that included all aspects of the local tourist industry.


Blue is for dive tourism, teal for sun and beach, green for ecotourism, brown for farm tourism, violet for culture and history, red for adventure and sports, orange for food tourism and yellow for faith tourism are all examples of color-coded tourist categories.


The five regional tourist offices of Mindanao, according to the Department of Tourism (DOT), came up with these guidelines in an effort to promote unity in diversity, sustainability, inclusion, and a more progressive form of tourism across Mindanao and the nation as a whole.


In relation to this, Tourism Secretary Bernadette Romulo Puyat also shared that the entirety of Mindanao has been unified under one flag for the first time in the region's history. She also exclaimed her adoration for the Colors of Mindanao vibrant banner, in which each color reflects a tourist product found on a regional or interregional circuit.


Mindanao campaign aims to revive tourism economy

In the Philippines, Mindanao should be considered a must-see location for visitors and vacationers. Beautiful locations, historical landmarks, and cultural treasures abound throughout the island area of the Caribbean. Visitors from many backgrounds and interests are encouraged to visit Mindanao via the campaign, which includes divers, ecotourists and beach bums, as well as traditional and culinary offerings, and the religious.


Cagayan de Oro City to Bukidnon Province agri-tourism circuit; Buda, Davao City resorts; pilgrimages between Misamis Oriental and Misamis Occidental; and Camiguin's diving spots are just of the places included in this more progressive tourism product and campaign that unites diverse cultures while observing Muslim friendly tourism products.


As a matter of fact, Halal tourism, one of the DOT's key new products, will draw attention and highlights halal as well as Mindanao's attractions and cuisine and contribute to the region's tourist aspect.


Halal food tourism and its first halal coffee table book, "Bismillah Before Eating," was released by the Department of Tourism (DOT) in 2021 to highlight the diverse culinary traditions of Mindanao's many regions.


Key destinations in Mindanao

Living in the Philippines gives you some great perks and edge in terms of traveling and enjoying the nature and beaches. That is why DOT created this promotional campaign for Mindanao to discover the cultural wonders, historical sites, farm resorts as well as other tourism product and tourism aspect of this island region and foster unity under one colorful banner.


Below are some destinations that you can add up to your itinerary on your next visit:


Malasag Eco-Tourism Village

Malasag Eco-Tourism Village's botanical gardens, located in Barangay Cugman, Cagayan De Oro is a peaceful place to spend the day. The eco-tourism resort is home to a variety of wildlife in addition to butterflies.


Buda Vista Vacation House

Located just outside of Cloud99 in Lorega, Kitaotao, in Buda, Davao City, the Buda Vista Vacation House is available for rent. Because you'll need to hire the whole home, this is a great option for large families or groups of friends. You can fit up to 15 people in it, with minimal conveniences and room to spread around.


Caluya Shrine

A mountaintop duplicate of Christ the Redeemer from Rio de Janeiro, the Caluya Shrine in Sapang Dalaga, Misamis Occidental, is dedicated to the Virgin Mary. The view from the top of this colossal structure encompasses Murcielagos Bay, the Dioyo River, and the majestic Mt. Malindang. Located in Misamis Occidental, the Visita Iglesia in Misamis Occidental may only be reached by climbing a 100-step stairway from the street.


Paradise garden

One of the famous Camiguin diving sites, this location really is a tropical haven. Known for its abundance of soft and hard corals, this ancient crater dive begins at 3 meters and descends to 35 meters in the center of the crater. Moray eels, lion fish, sweetlips, scorpion fish, and turtles may all find a safe haven in the many canyons, overhangs, and caverns.


Grab the opportunity and live in Mindanao!

The Mindanao island is now getting attention in terms of the tourism aspects in our country. This is good since this could open various job opportunities as well as developments in the region.


It's good to take advantage of it as early as now and invest in this gradually developing region of the country.


Lumina Homes currently have six (6) different communities in Mindanao, namely:

  • Lumina Butuan – Brgy. Taguibo, Butuan City, Agusan del Norte
  • Lumina Malaybalay – Brgy. Casisang, Malaybalay City, Bukidnon
  • Lumina Valencia – Brgy. Poblacion, Valencia City, Bukidnon
  • Lumina Tagum – Brgy. Cuambogan, Tagum City, Davao del Norte
  • Lumina Ozamiz – Brgy. Labo, Ozamiz City, Misamis Occidental
  • Lumina Pagadian – Brgy. Tiguma, Pagadian City, Zamboanga del Sur


Make your home reservations now and be part of our growing community in Mindanao. Start your home investment as early as now and witness how your property value increase over time with Lumina Homes!


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