10 Useful Ways to Grow Your YouTube Channel for Real Estate Agents

29 March 2023
10 Useful Ways to Grow Your YouTube Channel for Real Estate Agents

Did you know real estate videos on YouTube in the Philippines have an average view rate of 31 percent?


In today's digital age, YouTube has become one of the essential social media platforms for video marketing to reach its target audience. With over two (2) billion monthly active users, YouTube has become the second-largest search engine in the world, making it an ideal place to share your message with a vast and engaged audience. 


However, many YouTube videos are being uploaded every day. Thus, getting your content in front of the right people can be challenging, especially if you’re selling a house and lot in the Philippines. But you can maximize your reach if you follow social media trends and have the right strategies to connect with your audience on your YouTube channel.



10 Tips on How to Start a Real Estate YouTube Channel 2023

YouTube has been a popular platform for real estate agents to showcase their properties and reach potential buyers. It became an ideal place to share your listings with a vast and engaged audience. To ensure your affordable house and lot for sale gets noticed, consider these expert strategies to connect with your YouTube audience.



Engage with your audience.

Engaging with your audience is also essential to building a loyal and engaged community on YouTube. Respond to comments and messages, and encourage potential buyers to interact with your content by asking questions and creating polls. Hosting live streams or Q&A sessions can also build a stronger connection with your audience.



Use testimonials from satisfied clients.

Using testimonials from satisfied clients can help to establish your credibility and build trust with potential buyers. Ask your clients to provide at least one video testimonials you can use in your YouTube videos and other marketing materials. Testimonials can showcase your expertise and build a positive reputation within your community.



Collaborate with other real estate agents.

Collaborating with other real estate agents can expose your listings to a new audience and increase your reach. Find other agents in your area and reach out to them to discuss potential collaboration opportunities. Working together on property tours or community videos can help to grow your audience and create valuable relationships within your community.



Create property tours.

Property tours are an effective way to showcase your listings and give potential buyers a virtual tour of the property. Use a high-quality camera and a professional video editor to create visually appealing and informative videos that accurately represent the property's features and amenities. 


Say, you’re selling an affordable house and lot property. Describe and show why this property is more affordable than other real estate investment opportunities. 



Optimize your YouTube videos for search engines.

Search engine optimization (SEO) is a crucial strategy to ensure that your YouTube video content appears in relevant YouTube search results. Research relevant keywords and use relevant tags, video titles, video description, and thumbnails to optimize your videos for SEO to rank on Google search if you plan to embed them on your blog post.


Be sure to post videos with compelling and descriptive titles and descriptions that accurately describe the property and its features. You can ask an SEO expert to optimize your uploaded videos for better and more effective results.



Utilize social media to promote your listings.

Social media platforms like Facebook, Twitter, TikTok, and Instagram can be powerful tools to promote your YouTube videos and reach a wider audience. Share your property tours on social media and engage with your followers to build relationships and grow your community. You can also use social media ads to target your other videos to specific audiences.



Invest in YouTube ads to target potential buyers.

If you have the budget, YouTube ads is also an effective way to reach new audiences and promote your listings. YouTube offers various ad formats, including skippable, non-skippable, and bumper ads. You can also target your ads to specific demographics, interests, and behaviors to ensure your content reaches the right people.



Host virtual open houses.

Take advantage of technology by hosting virtual open houses to reach potential buyers who cannot attend in-person events. Use video conferencing software like Zoom to host virtual open houses and showcase the property in real time. Virtual open houses can also help save time and resources by allowing you to reach a larger audience in less time.



Take aerial video footage of your property.

Why not use drone footage to create videos or aerial shots of the property, the neighborhood, and nearby attractions to provide potential buyers with a comprehensive view of the area? An aerial video footage can help to provide a unique and stunning perspective of the property you’re selling and its surroundings. 



Analyze your data.

Analyzing your data first is crucial to understanding your audience and optimizing your content. YouTube provides analytics tools and algorithms  that can help you track metrics like watch time, engagement, and demographics. Use data from YouTube analytics to identify trends, adjust your content strategy, and personalize your next video content to serve your audience better.


Based on recent data and the YouTube algorithm, videos showcasing luxury properties on YouTube can receive thousands of views, demonstrating the potential reach of YouTube marketing for real estate agents. This indicates that there is a high level of engagement from viewers on YouTube.


That is why Lumina Homes recognizes the importance of YouTube as a marketing tool to reach potential buyers. YouTube allows us to showcase our properties through video tours, virtual reality experiences, and online sessions with our marketing affiliates. 


Lumina Homes is a leading developer of affordable housing in the Philippines, with over 50 communities across the country. We offer quality homes at affordable prices, making it possible for more Filipino families to own their own homes. We are committed to providing complete and functional amenities in every community, including playgrounds, basketball courts, and multipurpose halls. We also offer 24/7 security to ensure safety and peace of mind of our residents.


Do you want to join Lumina’s growing network of real estate professionals? Don’t hesitate to contact us through our chatbox below; we are happy to help!

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